Building a Community

In his blog “How to change the World” Guy Kawasaki lists 8 points to note in the art of building a community..
1. Create something worth building a community around.
2. Identify and recruit evangelists:
3. Assign at least one person the task of building a community.
4. Give people something concrete to chew on. Communities can’t just sit around composing love letters to your CEO about how great she is. This means your product has to be customizable, extensible, and malleable.
5. Create an “open system”. In other words create a system that is conducive to people adding on and changing products and services. For example an “open system” school would enable parents to teach courses and provide a manual (SDK) for parents to understand how to do so.
6. Welcome criticism from the community. A company cannot control its community.
7. Foster discourse.
8. Publicize the existence of the community.