Collaborative Service Delivery

One of the remarkable characteristics of the top Indian outsourcing companies is that while they capitalize on their clients’ willingness to outsource work to them, they don’t farm out work to others. They do everything themselves. Wipro, for instance, operates its own travel booking company. Now a startup called Anantara Solutions is trying to revolutionize the Indian outsourcing industry by operating as a virtual outsourcing company–which taps partners with specific areas of expertise. If this model takes off, it could pose a serious challenge to the outsourcing status quo, not just in India but worldwide.
Steve Hamm in Business Week.